Glass Enterprises
Overview
Transforming A B2B Glass Manufacturer’s Online Presence
Glass Enterprises is a full-scale commercial glass manufacturing company based in Bucks County, PA. They came to us looking for a B2B partner capable of solving their marketing challenges.
Not only was their unique service proposition (USP) not being communicated via their digital messaging or website structure, but their previous work was also not being showcased to attract prospects.
The client was also actively recruiting and needed Google and Glassdoor reviews that would attract top talent.
Lacking a dedicated marketing team, they needed the expertise that could both create and execute a brand new marketing strategy from the ground up.
Deliverables
Website Design & Development
Digital Marketing Services
Strategic Consulting Services
The Challenges
Glass Enterprises came to BNP Engage because they needed a proven B2B marketing partner to lead their digital marketing initiatives. They had a new management team and were looking to infuse new life into their operations, marketing and hiring. They came to us looking to elevate their digital presense to help improve lead generation and their hiring efforts.
- Didn't have a unified brand identity
- Needed a website that spoke to the value they provide their customers
- No social media presense
- Needed an improved reputation on Google, Glassdoor and Indeed.
The Solutions
BNP Engage stepped in to provide a full strategic marketing plan and implementation. This included persona development, competitive analysis, social media strategy, and reputation management and led to a multiple channel marketing strategy over the years of our ongoing engagement.
- Complete brand refresh, updating brand guidelines and a new style guide
- Redesigned website with improved navigation and educational content.
- Create LinkedIn posts to attract and educate their B2B audience
- Ran reputation campaigns to gain reviews from customers and employees.
The proof is in the numbers
Display Results
As their dedicated marketing partner, we have worked closely with Glass Enterprises to fulfill their diverse marketing needs from website design and social media to email marketing and reputation management. We started with strategy to define the exact needs of their business based on their goals, audiences and unique selling propositions to identity our recommended next steps. We worked with them based on their budget to find the right marketing mix for them to be successful. We are proud to continue to guide their marketing efforts and provide the expertise to thrive.
We love to be creative. And creativity goes hand in hand with strategy. Browse our Interactive Product Spotlights, Sponsored Digital Spotlights, and Co-Branded eBooks to see just what we have done for our clients. Can you benefit similarly from any of these?
