Supercharge Conversions with Landing Page Creation
A quality B2B landing page is about more than just content. It’s about combining great UX with the opportunity to turn an unknown visitor into a lead.
By improving UX, users will take more action and drive increased conversions. Watch our video to find out how to gain more conversions by improving your UX design.
The path from a click to a conversion should be as straightforward as possible. That's where landing pages play a pivotal role. These specialized, fully customizable pages are designed to capture leads through form submissions. They’re a crucial part of any successful digital publication ad or PPC campaign.
A well-crafted landing page allows you to:
- Transform leads into conversions by providing relevant and engaging content
- Measure the success of your campaign through conversion rates
- Link your audience to information that expands your message
- Enhance your brand's credibility by offering a streamlined user experience
- Achieve higher search engine rankings with optimized content
- Tailor content to different audiences
The ultimate goal of a conversion landing page is to get a contact to fill out a form leading your visitors toward a specific action, like requesting a consultation, downloading an eBook, or setting up a demo. They're the cornerstone of lead generation capturing helpful data on that contact. and a vital tool to help maximize the value of an Interactive Product Spotlight (IPS).
Developing conversion-focused landing pages will allow you to:
- Take your message to the next step by driving engagement and motivating your audience to take action
- Track and measure the effectiveness of your Interactive Product Spotlight
- Increase customer acquisition rates through targeted messaging
- Improve user experience by speaking directly to them and their needs
- Boost your ROI by converting visitors into customers or leads
Have an event or promotion coming up? Event or promotional landing pages are an excellent tool for driving user engagement and boosting awareness. They provide a centralized location for all the details your audience needs to know, helping to increase leads and future customers.
Creating user-friendly event and promotional landing pages will enable you to:
- Generate buzz and excitement around your event or promotion
- Gather registrations or RSVPs effectively
- Provide visitors with clear, concise details about your promotion or event
- Create a sense of urgency to encourage immediate action
- Track and measure the success of your promotional efforts
- Enroll users in targeted workflows with CRM integration
When visitors enter their information into your landing pages, they're not just potential customers - they're contacts to be nurtured. That's where Customer Relationship Management (CRM) integration and automated workflows come in. With a CRM, you can keep the conversation going and offer additional value to your audience.
Leveraging CRM and automated workflows allows you to:
- Streamline your sales and marketing efforts by effectively managing leads
- Automate the process of moving leads through the sales funnel
- Send personalized communications to your leads based on their interactions
- Increase your conversion rates by targeting leads with relevant content
- Continuously engage with your audience, nurturing their interest over time
- Track and measure the efficiency of your lead nurturing efforts
- Optimize your marketing strategies based on data-driven insights from your CRM
Perfecting your landing pages is a process of continuous improvement. A/B testing allows you to compare different versions of your landing page to find the most effective elements. At BNP Engage, we have the expertise to conduct A/B testing in a way that uncovers the most impactful headings, calls-to-action (CTAs), and more.
A/B testing your landing pages allows you to:
- Discover the most effective elements of your landing page to optimize user experience
- Make informed decisions based on data rather than assumptions
- Increase conversion rates by implementing copy and design elements that resonate with your audience
- Increase engagement rates by providing a more satisfying user experience
- Gain a competitive edge by constantly improving and updating your landing pages
- Leverage data & insights to refine your overall marketing strategy
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