Straus Family Creamery
Overview
Redesigning a California Creamery's Website for Success
Straus Family Creamery based in Sonoma County, CA, approached BNP Engage in January 2021. They were seeking a strategic refresh of their website, which had not been redesigned in five years. BNP Engage worked closely with the company to create a new website that was optimized for user experience and search engine visibility.
Deliverables
Website Design & Development
Digital Marketing Services
The Challenges
In November 2022, Straus Family Creamery out of Sonoma County, CA after working with BNP Engage on website support and paid ads management, a website redesign was an updated user journey, functionality improvements, accessibility, and SEO best practices.
- Improve User Experience
- Build site with Organic SEO in front of mind
- Provide an easy to use website backend
- Improve Accessibility
The Solutions
After a successful collaboration of close collaboration, the redesigned website was launched in November 2022 with the team internal team at Straus, the redesigned website was launched in November 2022. The new site is branded, user-friendly, and built for the future, with SEO-optimized content, accessibility and an intuitive backend that puts the power in the hands of the Straus team. The new website was built allowing Straus Family Creamery to continue building and improving upon the site without needing additional help from designers or developers. We hope our relationship with Straus Family Creamery will continue until the cows come home!
- Organized client's content using CoreResources for blog to recipes
- Installed the Destini Locator, allowing visitors to find or buy products
- Streamline process for adding ingredients and nutrition product information
- Improved user accessibility by using best practices
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