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B2B Website Design Leads To Your Success

As an award-winning B2B web design agency headquarted in Philadelphia, we strike that delicate balance between what looks good, what creates a positive user experience, and what content will ensure the brand story is told.

When designing your website, the layout should cater to your audience’s needs and create a positive user experience (UX). If a visitor lands on your site and isn’t sure what their next step should be, there’s a good chance they will leave.

Learn how our B2B web design company can help you launch a website that’s optimized for UX, encourages more conversions, and is accessible to all users.

UX web design is the process of creating a website that is easy to use, useful, and enjoyable for the users. It aims to meet the needs of your users, as well as the goals and objectives of your business. See how your website measures up and what needs work to give your users the best experience.
Download the UX Checklist 

Planning prior to design is the foundation of a successful online presence. It's a strategic investment of building a website that looks good and performs effectively, aligning with your business's vision and creating lasting value. By working with BNP Engage, you can leverage our insights and solutions to create a website that truly stands out.

Here are the benefits it brings to your business:

  1. Informs designers how to structure your site’s navigation, layouts, and design elements.
  2. Saves time and money by setting clear guidelines and expectations right from the start.
  3. Identifies current successes and areas of improvement for the next phase of our project together.
  4. Enhances user engagement and retention, leading to higher conversion rates.
  5. Builds trust and authority, strengthening your brand's image.
  6. Facilitates easy updates and expansions, keeping the site relevant and competitive.

A web design guide translates your brand to the web. It accounts for best practices, UX, and accessibility, while strengthening your current brand. It helps build out necessary additions or updates to your brand ensuring the most effective results on the new site. Our process ensures our designers and you - the client - understand the visual goals for your site.

How can a web style guide help you?

  1. Elevates your brand for maximized success on the web
  2. Aligns the website design with your goals at the center
  3. Provides advice and considerations on UX and accessibility
  4. Sets the standards for design elements like colors, fonts, imagery, and layout
  5. Leads to a more predictable and enjoyable user experience
  6. Encompasses the visual and emotional elements that make a brand distinctive
  7. Ensures your brand's digital presence is visually appealing and aligned with your brand's core values and objectives
Learn More About Brand and Style Guidelines 

Good design is a combination of many factors - fresh ideas, UX, best practices, user empathy, and more. It focuses on creating a satisfying and efficient experience for users as they interact with your site. It puts the user at the center of the design process, focusing on their needs, preferences, and behaviors. Designing to solve a problem or provide a solution governs all our decisions.

  1. Stay up-to-date on the latest design trends keeping it fresh.
  2. Focus on your goals and best possible experience for all users.
  3. Best practices for visual presentation and UX and SEO.
  4. Helps you stand out from your competitors.
  5. Keep a ‘modern’ web presence that is consistent with your brand, only elevated.
  6. Design team works across many programs/platforms, from static mockups to page building - whatever is best for your project.

With over 49% of website traffic in 2023 coming from mobile devices, mobile-first design is a necessary approach that recognizes the central role of mobile devices in modern web browsing. It’s also important as search engines' ranking factors include Mobile First Indexing. This means that if your website isn’t loading quickly for users across any mobile device in any location, it can negatively impact your organic search visibility. At BNP Engage, we recognize the value of mobile-first design in connecting with today's tech-savvy audience. This ensures our clients' websites are visually appealing, functional, and effective across all devices.

  1. Results is a more engaging and accessible online presence that resonates with users wherever they may be.
  2. Aligns with current trends and anticipates future shifts, keeping your website at the forefront of digital innovation.
  3. Involves optimizing images and content for faster loading on mobile devices.
  4. Prioritized by search engines, recognizing the shift towards mobile browsing.
  5. Provides a satisfying user experience, leading to longer site visits and higher conversion rates.
  6. Has optimized images and streamlined elements, which can lead to faster load times and improved user satisfaction.
  7. Ensures that your website is prepared for future trends in digital consumption as mobile usage continues to rise.

Creating a website that's accessible for all users, including those with disabilities, is both an ethical consideration and a smart business practice. We build to WCAG 2.2 guidelines and can accommodate specific compliance level requests. By focusing on accessibility, we build websites that are both responsible and responsive, reflecting a modern and compassionate approach to digital interaction.

  1. Provides site access to those impeded by a temporary, recurring, or permanent condition, such as: cognitive, physical mobility, auditory, verbal, or ocular disabilities; age, language, culture, and education; economic position; and technological aptitude and access
  2. Caters to a broader segment of the population.
  3. Abides by laws and regulations in some countries that require websites to be accessible to all users.
  4. More easily crawled and indexed by search engines, aligning with SEO best practices.
  5. Enhances your brand's reputation, signaling that you are a socially responsible business.
  6. Makes it easier for all site visitors to take desired actions, potentially leading to higher conversion rates.
Learn More about Website Accessibility 

When it comes to website design, following best practices is like having a solid roadmap for success. Think of it as setting your site up for a smooth online journey. Best practices are tried-and-true methods that make your website user-friendly, functional, and appealing. They ensure that your site works well across different devices and browsers, loads quickly, and offers a great user experience.

  1. Stay up to date with trends, changing guidelines and best practices.
  2. Advise clients on effective use of their branding, voice, and tone.
  3. Keep your brand elements consistent for a professional look.
  4. The user is always our focus for a smooth customer journey.
  5. Information Architecture (IA) hierarchy to support content and flow.
  6. Fast load times make for quick access by optimizing images and minimizing code.
  7. Guide users toward taking actions you want them to take.

BNP Engage provided us with an initial website relaunch when we consolidated our brands. They created a plan and task-driven strategy to complete each initial phase of the project. Consolidating the brands and launching one single site made our company presence stronger. Our new website featured our updated services and messaging well while still keeping everything clean and simple in appearance.

vaco logomark

Digital Marketing Lead

Vaco

I have been impressed by the responsiveness of the team and beyond appreciative of always being kept in the loop. I have never wondered where we stood with a particular piece of the project thanks to regular updates and clear communication. The team is also incredibly skilled at what they do, and they have delivered a beautiful, easy-to-use (both on the front-end and on the back-end) website.

View the case study 
american board of surgery

Alyson Maloney

Communications Manager

the american board of surgery

We have found the BNP Engage team to be thoughtful, collaborative, smart, and responsive to everything about our project. From developing a whole new logo and brand look and feel to now laying out a website with the user experience central - our conversations are productive, thoughtful, and fun.

Erika Floreska's headshot

Erika S. Floreska

Executive Director

Bloomingdale School of Music logo
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At BNP Engage, we understand that a well-designed website is the digital face of your brand's identity. Our team of skilled designers are committed to crafting websites that look beautiful and truly stand out.
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