Deciding how much of your marketing budget you should allocate for your pay-per-click (PPC) advertising is about identifying your goals and crunching the numbers. To figure this out, we created a pay-per-click advertising guide that offers an overview of what you need to know to start planning. You can also use our comprehensive PPC calculator to help you determine your spend.

Choosing a budget for your pay-per-click (PPC) marketing campaigns can be challenging. From the size of your business to your location to your overall budget, there are many variables to consider. So, how do you know if you’re spending your marketing dollars in a way that will yield a high return on investment?

Let our PPC guide help you crunch the numbers. With this easy-to-use ad spend guide, you’ll find out:

• How to determine your budget
• The impact that PPC advertising can have
• Pay-per-click fundamentals
• Examples of PPC campaign goals

The best way to drive a successful paid campaign is to start with research. Our comprehensive guide will serve as a useful first step towards achieving a high-converting ad spend strategy.