Build Relationships with B2B Email Marketing
Keeping your audience engaged takes time and resources that you may not have right now. But with email automation, you can set up lead nurturing workflows that offer your audience valuable information, exclusive offers, and countless conversion opportunities at a consistent cadence.
Find out why so many businesses are using email marketing software to save time, continuously engage prospects, and offer even more value to clients.
Do you have a customer relationship management (CRM) software filled with contacts waiting to hear from you? Start building relationships with your subscribers by regularly sending newsletters designed to intrigue, inspire, and inform.
Here are just a few reasons why your B2B brand should send newsletters:
- Consistently deliver a variety of value-driven content
- Build trust and establish a strong rapport and with your audience
- Increase organic website traffic and conversion offer downloads
- Educate customers about new offerings, industry trends, and much more
- Subtly guide potential customers through the buyer journey
- Leverage email metrics to inform your future content strategy
Launching a new service, product, or sale can be overwhelming – but you don’t have to start your promotional efforts from scratch. Sending promotional emails is incredibly powerful in the B2B space for sparking interest and encouraging action.
Here are just a handful of the ways that sending promotional emails can elevate your next launch:
- Shares promotional content with your audience directly
- Increases organic traffic to your website or landing page
- Measures and quantifies the effectiveness of your promotional campaigns
- Drives a higher ROI than any other digital marketing strategy
- Offers opportunities for future automated campaigns based on engagement
- Triggers impulse purchases, particularly when promoting sales
Tired of spending countless hours every month manually following up with leads? Using automated lead nurturing tools like HubSpot, you can continuously engage leads just by configuring the workflows you need. These automated campaigns work diligently behind the scenes to cultivate relationships with your customers.
By harnessing the power of automated emails, you can:
- Reduce manual work and repetitive tasks, saving hours of time
- Re-engage subscribers who don’t interact with your emails
- Categorize and segment contacts based on their behavior
- Tailor content to address recipients’ specific challenges or interests
- Eliminate the risk of human error in your email campaigns
- Stay top-of-mind with your audience, assisting with sales efforts
- Boost sales strategy and improve sales enablement
Now that you’ve converted a lead into a customer, it’s time to start this new phase of your relationship on the right foot. Sending a welcome email will set the tone for your future interactions, providing a glimpse into your brand's personality and values. This is your opportunity to make a great impression, so use it wisely!
Check out these advantages of sending welcome emails:
- Validates in your client’s mind that they chose the right business
- Sets expectations for how often customers can expect to hear from you
- Makes the new customer feel valued and appreciated
- Helps drive clients to your website and active social media platforms
- Proactively answers questions or concerns new customers may have
- Jumpstarts the process of building brand loyalty
They were able to interface our marketing message and audience into a well designed digital marketing campaign including, but not limited to: website, landing pages and digital marketing automation strategy. We look forward to our ongoing retainer with the agency!
Philip Donegan
Founder, CEO
Digital Strategy2024 Tools and Trends to Know for Design, Development, and Marketing 2023 has been a
Read On
Content MarketingDownload your free B2B holiday email templates to save time while building valuable relationships with
Download the TemplateMany businesses struggle to transform their B2B email marketing data into effective strategies. Find out
Download the Guide
Digital StrategyIt’s the Halloween season, and our experts are here to discuss the scariest user experience
Read On