The Reybold Group

Reybold sought to unify multiple lines of business with diverse audiences in one unified web presence under their corporate brand identity. This presented challenges in ensuring SEO ranking for each area of their business remained strong, paid digital campaigns were measuring conversions accurately, and the data presented back to executives was clear, consicise, and provided actionable insights.

BNP Engage worked with Reybold to map audiences and digital journeys through a discovery and strategy phase. From here, individual strategies for each line of business were defined to determine SEO keyword and search intent targets, Google Ad campaign budget and messaging, and Conversion Rate Optimization goals.

Now BNP Engage meets regularly with the Reybold marketing team to review the performance of campaigns, make recommendations for improvement, review heatmap and site performance reporting, and provide content and marketing support.

Reybold paid campaigns consistently generate conversion events in a highly competitive market on a budget. Performance and SEO optimization insights result in higher quality site engagement metrics and greater confidence that Reybold is reaching the right audience, with the right message, at the right time.