Manhattan Bagel
Overview
Strategic Website Redesign and Content Marketing
Manhattan Bagel is known for serving their freshly baked, New York-style bagels to breakfast lovers across the East Coast. But after their recent rebranding, they needed a redesigned website and a digital marketing presense that was both consistent with their new marketing materials and represented the true value and size of the brand. As bagel enthusiasts ourselves, our team was happy to oblige.
Deliverables
Website Design & Development
Digital Marketing Services
Strategic Consulting Services
The Challenges
After Manhattan Bagel launched their new branding, a challenge presented itself in that their website no longer reflected their upgraded marketing materials and their overall digital presense was lacking. With consistency across a brand’s digital presence being so essential, their team reached out to BNP Engage initially needing a redesigned website.
After the successful completion of that project, Manhattan Bagel brought us on as their full scale digital marketing partner to help build their digital marketing presence.
- Website was clunky, hard to edit & did not match their new branding
- Inconsistent social media presense
- Limited email marketing strategy
- Needed to be WCAG AA compliant but did not have the expertise
The Solutions
Our team worked closely with Manhattan Bagel to keep the project moving forward, and fostered collaboration with their parent company and IT teams to ensure all parties were on the same page.
Today, we continue to work closely with Manhattan Bagel to enhance their digital foot print whether that be through social media, email marketing, SEO, and continued website maintenance and monitoring. We are constantly looking for ways to optimize their digital performance, meeting monthly to review performance metrics to make informed marketing decisions and be able to pivot as needed.
We’re proud of the work we accomplished so far and look forward to building our relationship further for years to come!
- Build a new, easy to edit website with their new branding requirements
- Updated social media profiles and created consistent posting schedule
- Created new email templates, A/B tests and email strategy
- Review the compliance tool monthly and tasking appropriate actions
Increasing Engagement Across Channels
We love to be creative. And creativity goes hand in hand with strategy. Browse our Interactive Product Spotlights, Sponsored Digital Spotlights, and Co-Branded eBooks to see just what we have done for our clients. Can you benefit similarly from any of these?
