Deployed Resources
Overview
Sleek New Website Design for an Emergency Deployment Services Company
Deployed Resources is a rapid logistics support company with over 18 years of experience in providing logistics services and equipment for disasters, military operations, and special events. Struggling to tell their story and attract leads through their existing website, they came to the website design experts at BNP Engage for an upgraded strategy.
Deliverables
Website Design & Development
Strategic Consulting Services
The Challenges
Deployed Resources requested our website design services to accomplish several key goals. They wanted to more effectively tell their company story, showcase their products and services, and convert visitors into leads.
Through competitive analysis, SEO research, and UX review of their current site, we determined they were missing keyword and content-based SEO. What they needed was something BNP Engage specializes in: a customer-focused website.
- Needed website to match new branding
- Sought a focus on new lines of business and new audiences
- Content on site did not adhere to SEO strategy or best practices
- No clear path for users to follow on site and convert to leads
The Solutions
Our content marketing team hit the ground running by establishing a new and highly detailed customer persona. This persona was developed based on our extensive research of the market, the competition, and Deployed Resources’ current clients. Marketing materials and content would then be optimized for their target audiences.
To characterize the brand and illustrate their dedication to service, we recommended some new content pieces. The plan was to highlight case studies, detail their state-of-the-art equipment, and tell the company story in a way that resonated with their target audience.Our skilled website development team created a website robust enough to handle the expected inbound traffic and new functionality. All data was tracked and reported, allowing us to adjust strategies as needed.
The results were immediate and measurable. Organic and overall traffic increased, sessions rose by 34%, and session durations increased by more than 70%.
BNP Engage is proud of our work that enabled Deployed Resources to attract and convert new site visitors.
- Custom web design and development to implement new brand styles
- Developed custom solution allowing management of product specifications and creation of Spec Sheet PDFs directly in back end of website
- Site architecture and design funneled users through awareness to conversion
- Overall site traffic increased by 34% in the first month after site launch
We love to be creative. And creativity goes hand in hand with strategy. Browse our Interactive Product Spotlights, Sponsored Digital Spotlights, and Co-Branded eBooks to see just what we have done for our clients. Can you benefit similarly from any of these?
