How to Use AI Tools for SEO-Optimized Content Creation
Less than 1% of users travel past the first ten websites listed in Google search results. Getting your content in front of your audience through organic search strategies is crucial.
The secret to gaining this visibility? SEO-optimized content. But the world of SEO is complicated and always changing, which can be quite a challenge for businesses. That’s where Artificial Intelligence (AI) can help.
AI offers a smart way to simplify the SEO content creation process. At BNP Engage, we’ve been using AI tools to create content that ranks well and resonates with your target audience. Read on to find out how!
The Role of AI in SEO Copywriting
AI has transformed the way businesses approach SEO and content writing tasks. From keyword research to content optimization and trend analysis, AI tools provide a level of depth and efficiency that was previously unattainable.
In fact, AI tools help companies write content 12x faster. This statistic may seem too good to be true, but think about how long it takes to draft just the outline of a blog. AI is capable of generating a full, optimized blog outline with heading tags and keywords throughout in seconds.
Streamlining the process of content ideation is a huge time-saver for copywriters. Getting started is often the hardest part of the process, but AI minimizes the time spent staring at a blank document.
AI can also analyze vast amounts of data at lightning speed and help identify actionable insights to improve your SEO strategy. For example, ChatGPT rolled out an upgraded data analysis feature in May 2024. With GPT-4o, you can:
- Add files directly from Google Drive and Microsoft OneDrive
- Work on interactive tables in real-time
- Customize presentation-ready charts
- Uncover actionable insights from data
AI’s data analysis capabilities can help significantly reduce the time spent manually combing through the numbers on a daily, weekly, and monthly basis. Not to mention the time saved building custom charts for stakeholder presentations.
At BNP Engage, we understand that integrating AI tools can be a huge undertaking. That’s why we offer our Marketing AI Accelerator Program to ensure your team not only adopts AI technology but excels in it:
Streamlining SEO Processes with AI
No matter what industry your business is in, SEO is an essential element of any organic marketing strategy. But SEO is a marathon, not a sprint. It takes time and constant attention in order to successfully increase website traffic and generate leads.
However, AI can help streamline this slow and steady practice. AI can assist with several SEO processes, including:
- Predicting keyword performance, analyzing their relevance, and suggesting long-tail variations that could capture additional traffic
- Recommending changes to content structure, tone, and keyword placement to enhance SEO performance
- Pinpointing SEO issues like broken links, duplicate content, and poor mobile optimization
- Optimizing titles, heading tags, meta descriptions, and even code in the backend of your website
- Analyzing your website’s entire content catalog and recommending topics that haven’t been covered that align with your top keywords
Top SEO Tools Powered by AI
Several AI-powered tools are helping businesses identify the right keywords, research competitors, and keep their websites optimized for search. These include:
- Semrush offers comprehensive keyword research, competitor analysis, and content optimization suggestions.
- Surfer SEO uses a natural language processing (NLP) model to optimize on-page content and also integrates with WordPress.
- Clearscope helps content creators by providing detailed guidelines on how to write content that ranks, based on a thorough analysis of existing high-ranking posts.
- Frase saves time by analyzing and condensing content from the top search results of any query.
- MarketMuse uses AI to compare your content against your competitors, suggesting improvements and identifying gaps in your content strategy.
- SE Ranking monitors your keywords’ performance, compares them with competitors, and has a powerful on-page SEO checker.
AI’s Approach to Keyword Incorporation
One of the most significant advantages of AI in content creation is its ability to strategically incorporate SEO keywords. Unlike manual methods that can be hit-or-miss, AI tools use advanced algorithms to understand the context and importance of keywords. AI looks at the content as a whole to ensure that keywords fit naturally rather than keyword stuffing.
Thanks to Natural Language Processing (NLP), AI can analyze the content structure and recognize both keywords and their variations. This makes the content richer and more valuable to readers while meeting search engine criteria for quality and relevance.
On top of that, AI uses predictive analytics to spot emerging keyword trends. This will help your business stay ahead and produce timely, interesting content. Offering these relevant content suggestions helps boost search engine rankings while enhancing user engagement.
Debunking Google’s Position on AI Content’s Impact on SEO
AI tools are incredibly useful for saving time while you work to rise in the Google search rankings. However, there have been rumors that using content generated by AI is seen as a negative ranking factor by Google.
This is only the case if that content is low-quality and irrelevant to your audience. If Google crawls your site and sees that you’re suddenly generating 100 blogs per week about topics that have nothing to do with your products or services, that will be seen as a red flag.
So, if your site has been declining in rankings after incorporating AI in your processes, take a look at that content again. Does it provide helpful information to the reader? Does it strategically use the right keywords? Does it offer value? Is the metadata optimized?
Google is also incorporating AI in a way that’s set to change the search experience. Google Generative AI in Search (SGE) provides AI-generated overviews to search queries to help users get to the gist of a topic faster. It can suggest next steps, offer related links, and generate imagery in just a few seconds:
However, Google SGE is a new functionality and isn’t always 100% accurate. Remember to not fully rely on AI for conducting research or generating SEO-optimized content. Always infuse your unique, human voice throughout.
BNP Engage: Leading with AI in Digital Marketing
At BNP Engage, we stand at the forefront of using AI to deliver content that ranks in SERPs while engaging and converting the right audience. Strategically incorporating AI in your workflows can be challenging, but we have the expertise to get it done right.
Are you ready to elevate your SEO strategy and content marketing efforts? Reach out to BNP Engage and discover how to harness AI for unmatched digital marketing success.